Three years ago Hyundai announced to the world that they will drop the Hyundai title for their new line of luxury vehicles. The result is the birth of “Genesis”. Think of it as what “Infiniti” is to “Nissan” or “Acura” to “Honda”. A different name to market a different line of cars, and thats what the Korean manufacture was after.

The Hyundai Genesis sedan (the Genesis G80) was the first vehicle Hyundai released under their new Genesis luxury line. And during this week, we would see how far they have progressed since then with the new G80 3.3T Sport AWD.

Having plenty of competition in the luxury sedan class, the Genesis team did really well designing it to stand out against its competitors. It was bulky, but maintained an air of sleekness in its exterior design. The new sports model features a dark colour honeycomb front grill, dark 19” wheels, and cooper accents. All this giving the G80 Sport, and us some attention as we rolled down the street. It played the part of “luxury” well.

The interior speaks to a similar story. A sleek design for the style conscious, with all the modern technology you would find in any of its German or Japanese competitors. Competition that retails for $30-40k more than the Genesis. So here you are saving money and still getting real carbon fiber trims, microfiber suede headliner, a panoramic sunroof, and a 9.2” touchscreen.

Most importantly, the seats were very comfortable with lots of opportunity to customize and adjust settings to your preference, thus making the Genesis G80 the perfect cruiser. The perfect vehicle, given the bout of rain Vancouver was calling for when we loaned it. Knowing that you were getting behind the wheel of this comfy cozy cruiser made waking up early for you daily commute easier, even if you knew most of it would be spent sitting idly in traffic. Instead of focusing on traffic you can easily get lost in the comfort of the heated seats and the engulfing sound quality of the17-speaker Lexicon sound system.

Under the hood, the G80 is powered by a V6 3.3litres turbo engine, offering up an healthy 365HP at 6,000 RPM and 376 lb-ft of torque good good for a 0-100km/h sprint in 5.3seconds. With the all wheel drive system the G89 tips the scale at 4700lbs, quite heavy compared to his japanese and german competition, but luxury does tend to come at a cost. Looking this good comes at a cost,

In short, although Genesis is a younger luxury vehicle brand, it has the chops to compete against some heavier hitters in the industry. And the G80 was a great ride and a great introduction to the Genesis line for us. Glad to have the opportunity to test drive it for the week, because in truth I don’t think I would have considered it a future vehicle option otherwise.