I am a big proponent of supporting local business, and even more so when their product or service comes with a great message. And that is definitely what “Evalina” is bringing to the Vancouver beauty and wellness scene.
Based out of Vancouver, BC, Samantha Legge created “Evaline Beauty” with the goal “ To celebrate and uplift women for who they are, as they are”. And tonight we were invited down to the “Vancouver Club” to learn more about her and her new cosmetics line. We mixed and mingle in the lavish space, and became brand fans through a very honest meet and greet with sparkling wine, Rose, and pink canapés.
In Hebrew, “Evalina” means “life”, and “I want this cosmetics company to positively impact women’s lives”, says Legge. Her intention is that her company does good. On top of providing the community with a quality makeup line, her and her team also want to champion women, and anyone who identifies as a woman; to help them feel better about themselves through self-acceptance. “Our goal isn’t to create makeup that transforms you. We want to highlight your natural beauty—not hide it.” (As taken from the press release).
Designed and developed in Vancouver, Canada, “Evalina Beauty” boasts a luxurious line of lip glosses, face creams, and shadows. Each product is paraben-free, cruelty-free, and designed to feel lightweight. Everything is “tested by a team of influencers and makeup artists to ensure it is long-lasting, high-quality and, most importantly, something we love and use every day”. “It’s not about covering up, it’s all about bringing out natural beauty and is designed to let the wearer’s own unique features and colouring shine through”.
Between all her uplifting messages of self acceptance and love for one another, Legge revealed where her strength and determination towards “Evalina” came from. In a raw and emotional account she revealed her own hardships in escaping a destructive marriage. And while she acknowledged her means, support, and ability to remove herself from the situation; she recognized that not everyone can. So to support those mothers and children needing to escaping their current living situation, and needing help to become financially stable to do so. “Evalina Beauty” has dedicated a portion of all their sales to be donated to charities that support women and children in need, to help provide them safe transition housing. Out of the hundreds of makeup companies and brands trying to make a name for themselves, this message of giving to some of the most vulnerable, is what makes “Evalina” different, and ones to watch out for.
As for the review of the actual makeup: For the most part their product is quick and easy to apply. Ideal for someone like myself, who doesn’t like putting on too much makeup, or having it take up too much of my time. Their approachable cosmetics means you don’t need the skills of a makeup artist to use “Evalina Beauty’s products”. The “Dew BB Cream” goes on like any moisturizer that you spread and rub in. Their “Precision Liquid Eyeliner” is smudge-proof and as easy to apply as drawing a line. And their “Shimmer Eyeshadow Sticks” gives you a little sparkle with a smear and a smudge of your fingers.
For a more revealing look at the current line, check out my first beauty vlog, now up on my YouTube channel: MaggiMei. Disclaimer: I have no professional experience in make up application, and don’t put on much in my day to day life. So take this for what its is: an amateur trying to review a terrific make up line, like she would anything else.
For those interested in purchasing, the current “Evalina” collection (with additional lines to launch in the near future), is only available online. (With plans for store front representation in the future). But for now you can make your online purchase with confidence knowing that they believe in and back up their cosmetics with a 100% money-back guarantee. They can do this, having worked with some of the world’s top cosmetics manufacturers in Italy, Germany, and Canada.
“Women have altered themselves forever, in whatever role we’re in,” says Legge. “I want to encourage women to be their true, authentic selves, and feel better about who the are, not change who they are—because they’re already amazing and have an intrinsic beauty.”