Year two of the pandemic and the world is slowly, but surely trying to piece itself together. More and more businesses are reopening and the hospitality industry is trying to lift itself up. That is why campaigns such as the following are more crucial than ever, and are in need of your help.

For those dining in or even taking out, BC Restaurant and Foodservice Association (BCRFA) is asking you to pay additional attention to those that interact with and serve you. And if you notice their sparkle and appreciate their extra attentiveness, please nominate them for their service at 


(The following is taken from the press release).

#StandUpForService is a collaborative effort by the BC Restaurant and Foodservice Association (BCRFA), Sumac Ridge Estate Winery, Save-On-Foods, and Town Hall Brands. Over the months of March, April, and May they are asking the public to share their stories of great hospitality by nominating an outstanding worker and dining experience. The hope is to help build positive momentum and encouragement for restaurant workers who go above and beyond to make diners feel safe and comfortable. Comfortable in a world still shaky on going out and socializing in public at a distance.

The goal is that for this 12 weeks program, outstanding restaurant workers from across the province will be recognized for their top-notch service at Each week, one outstanding server will be selected to receive a $100 Save-On-Foods gift card and a gift from Sumac Ridge Estate Winery. And at the end of the promotion, four individuals will be chosen to each receive a special Sumac Ridge Estate Winery gift pack and a $250 gift card to Save-On-Foods. These superstar restaurant workers will also be highlighted on the BCRFA and BC Tastes Better Instagram pages: @BCRFA and @BCTastesBetter.

So do what you can and recognize someone today, and let’s boost up and rejuvenate our bleeding restaurant industry, in a safe and sanitary way of course.